With its expansion and […] Instead, Xiaomi likely wants to be proactive about environmental matters, and push itself to be seen as one of the greener manufacturers on the market. Xiaomi is an especially powerful position, since its devices are often targeted towards the more budget conscious consumer. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most company’s due to the opportunities to reduce costs and optimize the profits. For Xiaomi, there are more and more opportunities to sell their devices, to more users and in a growing number of countries. I have used them in a lot of my personal research work.-Mudassir Khan Accounting and Business, Melbourne Polytechnic. New Zealand is one of the best countries in the world. Porter’s Five Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Xiaomi has even set up its Communist Party Committee in 2015[2] as a display of its support for the ruling government. In smart phone industry, Xiaomi has been creating a sensation threatening Samsung as a market leader in recent years. There are only growing amounts of tension between the US and China, especially following the election of US president Donald Trump. So if you plan your projects based only on the PEST analysis you will not have a chance to match your strengths to a current need. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. [1] This grants technology companies enviable opportunities to influence local political factors that affect their businesses to a certain extent. This article aims to examine some of the political, economic, social, technological, environmental, and legal factors affecting Canada today. external environment assessment using the following two analysis methodologies i.e. While Samsung decreased their market share and volume shipments, Xiaomi impressively saw through the strategic gaps in smart phone It is made up of two main islands and approximately 600 smaller islands. Environmentally speaking, Xiaomi is facing the same issue as everyone else: how do we create better devices while taking less of a toll on the environment? PESTEL analysis of India. Xiaomi is one of the largest smartphone makers in the world. Excellent entrepreneurial team member, e.g. This means reducing its production line carbon dioxide output, while finding more sustainable alternatives to the various minerals used in its devices. These include government stability, bureaucracy, corruption, freedom of press and others. However, there are ways to improve your employability and stay competitive. Except, Apple’s iPhone rest of the smartphones run on the Android OS. However, the rise of cloud computing and mobile computing has imposed new demands on the PC industry. There’s also the area of wearable technology. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they’re clearly doing a lot of things right. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. PESTLE Analysis of Vodafone analyses the brand on its business tactics. However, this market is constantly shifting due to various factors. Its Mi and Redmi range of smartphones are famous and well adapted to the market. PESTLE analysis is one the significant and widely used tool or framework mostly by organizationswith the intent of considering the market environment before commencing the process of marketing. It plays a … Unfortunately, Xiaomi being a Chinese brand presents its own set of problems on the sociocultural level. The top five brands with the largest market share include Samsung, Huawei, Apple, Xiaomi, and Oppo. The company’s market share picked up in the first quarter of 2018, rising to 13% from 8% in 2017. There are several smartphone brands in the market. With products such as smart watches, headbands, and others, it looks like a new wave of electronic ubiquity might hit us. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Xiaomi Case Study Examples. Overall, Xiaomi is in a pretty good place. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. In light of the changing Market dynamics, the PC maker underwent a major restructuring and broke itself into two separate divisions- HP and HPE. Even though Xiaomi hasn’t yet attempted to enter the US market, it seems it will only struggle more and more to do so due to the rising import tariffs. OPPO smartphones have been launched by BBK electronics which is China-based organization. In Page 5/24 Technological Factors. The threat of substitutes in the smartphone industry mainly comes from rival brands and their products. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. This is yet another reason for consumer electronics manufacturers like Xiaomi to celebrate. PESTEL analysis provides great detail about operating challenges HP Inc. will face in prevalent macro environment other than competitive forces. On one hand, Xiaomi has benefited from political factors in China in general and protectionism policy of Chinese government in particular. Xiaomi and briefly highlights the company’s background and history. Analysis of the General Environment The PESTLE Analysis is used to evaluate Xiaomi’s external marketing environment by assessing the macro factors of Political, Economic, Social, Technology, Legal and Environment. Not only can more and more people afford gadgets such as smartphones, more and more people want those gadgets. Its Mi and Redmi range of smartphones are famous. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization . PESTLE analysis and SWOT analysis is being use to understand the internal and external factors. In light of the changing Market dynamics, the PC maker underwent a major restructuring and broke itself into two separate divisions- HP and HPE. Of course, Xiaomi is no exception when it comes to seeing this growing demand. PESTEL analysis of India. While this is generally good news for selling their devices within the country, it adds extra pressure when the manufacturer looks to broaden its markets to countries such as the United States. external environment assessment using the following two analysis methodologies i.e. Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Management. India is the second largest country in the world by population. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. In today’s article, we’re going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal, and Environmental affecting this tech giant. For starters, there are various patent and copyright laws that determine what Xiaomi can and can’t do with its hardware. This shows that Xiaomi is relatively competent when it comes to producing high-quality tech, en masse, at budget prices. 1. For XIAOMI ENTERING INTERNATIONAL MARKETS, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: The head of Xiaomi, along with the heads of Tencent and Baidu advice the government on international business policies. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for HP Inc. … A PESTEL ANALYSIS OF COSTCO Wholesale. This is the detailed PEST analysis of New Zealand which discusses the political, economical, technological, environmental and legal factors of the country. Product Strategies Promotion Strategies Conclusion Distribution Strategies Only be sold online Development suggestions: establish a new philosophy clearly know their market positioning Xiaomi product promotion party Hope the attitude of consumers excluded SWOT Analysis SWOT Xiaomi inc swot pestle 1. Xiaomi Case Study Examples. Xiaomi S Poter S 5 Force Analysis. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. The fifth generation of mobile communication technology, 5G, is soon to be implemented in new devices. Apple PESTLE analysis 2015; When you seek Apple PESTLE analysis help services from us, our writer will make it a point to include certain significant facts like 2015 was the most successful year for Apple. Xiaomi inc swot pestle 1. Xiaomi Pest Analysis 1046 Words | 5 Pages • Since smartphone market is saturated with Samsung/Apple technology, people always tend to look for new things. COMPANY OVERVIEW Xiaomi is a privately owned Chinese electronics company headquartered in Beijing. Canada is a founding member of the United Nations and is a powerful country. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. PESTLE analysis and SWOT analysis is being use to understand theinternal and external factors. Then, we’ll be able to see where Xiaomi should focus its future efforts for optimal results. Xiaomi swot analysisStrength1. 4P Situation analysis Price Market size and share customer trust and loyalty Strong competitors after sales Strenth Market trends Weakness selling price $350 contract price $0 iPhone 33% Samsung 29% Blackberry 2% Microsoft 4% Others 32% Product Dropping PC Smartphone becomes more The technology shift does work well, and many people flock to Xiaomi to try something new, especially since it is much cheaper. Xiaomi is a company from Beijing in China which manufactures Smartphones. Software areas such as artificial intelligence and machine learning show immediate use cases for personal assistant technology on mobile phones, while new hardware is also reaching the market. INTRODUCTION: • Xiaomi Inc. is a Beijing-based Internet company which was founded on 6 April, 2010 by Lei Jun. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Xiaomi Pest Analysis 1046 Words | 5 Pages. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and This is broadening the reach of many electronic devices — especially smartphones — and creating plenty of demand for the suppliers who are willing to fill it. Costco Wholesale was founded in the year 1983. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This is one of the reasons Chinese smartphone manufacturers (including Xiaomi) struggle to break into the US market. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most company’s due to the opportunities to reduce costs and optimize the profits. These include macroeconomic climate in the country, inflation and interest rates, taxation, currency exchange rate etc. Budget-friendly consumer electronics products are clearly in demand, as demonstrated by Xiaomi’s impressive success that far. Our website is made possible by displaying online advertisements to our visitors. Download Ebook Pest Analysis Of China A PEST/PESTLE/PESTEL analysis of HP . In smart phone industry, Xiaomi has been creating a sensation threatening Samsung as a market leader in recent years. PESTEL analysis of New Zealand . However, there tends to be a lot of commonality between electronic devices, so it’s clear that these rules aren’t too strict. Apart from being one of the leading retail brands in USA, Costco is also the largest warehouse chain in the world. And all these Chinese companies are trying to capture their fair share of the int… 2.1 PESTLE Analysis Using PESTLE, Xiaomi is cognizant of the following macroeconomic situations that will affect its business and appropriate measures have to be … If Xiaomi is quick to stay on the forefront, this could present quite an opportunity. Generally speaking, Xiaomi looks to be in good standing with the growing demand for consumer electronics, its solid device quality, and reasonable legal standing. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. This makes the country a highly attractive market for the foreign brands. While top-tier devices from premium manufacturers such as Samsung and Apple may not be affordable for new smartphone users in developing countries, Xiaomi devices certainly are. There aren’t any legal issues that affect Xiaomi more so than other consumer electronics manufacturers. On the other hand, while political factors benefit Xiaomi in its home market in China, the company is usually negatively affected from political factors outside of China. Naturally, the political factors affecting Xiaomi are related to its being a largely-Chinese organization. Analysis of the General Environment The PESTLE Analysis is used to evaluate Xiaomi’s external marketing environment by assessing the macro factors of Political, Economic, Social, Technology, Legal and Environment. PESTEL-PESTLE Analysis of New Zealand. Umar Farooq October 30, 2019. For example, the Taiwanese government has investigated Xiaomi on a cyber security threat in 2014 causing certain damage to the brand image of the company. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. Hence, you can trust us only to provide you with the best. PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. HP is one of the largest PC brands in the world. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between China and other parts of the world. 1. This is The SWOT analysis of OPPO. PESTLE Analysis of Xiaomi PESTLE Analysis of Huawei: Final Thoughts. Here is the SWOT analysis of Xiaomi which is a company from Beijing in China that manufactures Smartphones. Cuts … Vodafone PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Xiaomi is one of the largest smartphone makers in the world. Thankfully, data privacy laws tend to affect software providers more so than hardware providers. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and Xiaomi is a Chinese brand in every capacity. It is said to be the 5th largest smartphone manufacturer as of … PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE … PESTLE Analysis of Xiaomi PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Marketing mix strategy is being used to understand on the design marketing of Xiaomi. The case applies to the Xiaomi smartphones manufacturer that is seeking to increase its market share across the globe. From a sociocultural perspective, the desire to own and use mobile devices is also growing. The case applies to the Xiaomi smartphones manufacturer that is seeking to increase its market share across the globe. In pestle/pestel analysis, economic external factors mean both positive and negative influences that can affect the business environment and performance of a Apple Inc. Economic growth, inflation, deflation, unemployment rate, wage policies are good examples of economic factors. SWOT Analysis of Xiaomi Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. Xiaomi Entering International Markets PESTLE Analysis. An analysis of the PEST factors divulges Page 3/5. The PESTEL/PESTLE analysis model enumerates the external factors in the firm’s remote or macro-environment that act as opportunities or threats in the business. Economic factors affecting the internet technology company are diverse. Hugo Barra has joined to xiaomi to expand oversea business, take in charge of oversea business development, and strategic cooperation with google android.Involve users' participation in mobile phone R&D can better meet consumers' needs, and draw their attention when new products released. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. the PESTLE (Political, Economic, Social, Technology, Legal and Environment (PESTLE) Analysis; and Porter’s Five Forces Analysis. Many users are impressed at the high technical specifications that the manufacturer can pack into such a wallet-friendly device. The government of China protects local technology companies such as Tencent, Baidu and Xiaomi by imposing barriers to operate in the country to their international rivals such as Facebook, Twitter, Snapchat, YouTube and Google. Analysis of the General Environment PESTLE Analysis is used to evaluate Xiaomi’s external marketing environment but for the purpose of this report, only factors that are most relevant for its continued growth as follows, will be highlighted. Xiaomi PESTEL analysis involves the analysis of potential impact of these external factors on the profitability and long-term growth prospects of the mobile internet company. This tool is especially useful when starting a … The current trade war between China and the United States would deepen the wounds. PESTLE Analysis of Xiaomi PEST Analysis of China’s Live and Recorded Music The following is a PEST analysis showing the viability of recorded and live music sales in China. It's often hard for fresh graduates or interns to determine their employability. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. 4P Situation analysis Price Market size and share customer trust and loyalty Strong competitors after sales Strenth Market trends Weakness selling price $350 contract price $0 iPhone 33% Samsung 29% Blackberry 2% Microsoft 4% Others 32% Product Dropping PC Smartphone becomes more We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. Xiaomi Inc. Report contains a full version of Xiaomi SWOT Analysis. Many Western consumers believe that Chinese products are inferior to the alternatives, associating the “Made in China” label with all-round poor quality. Since Xiaomi is considered one of the best electronics manufacturers in its price tier, it should see a lot more business as new consumers look for their first devices. It aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting New Zealand today. This detailed PESTEL analysis of India aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. Xiaomi has not been performing well since 2016, falling from top position in the Chinese smartphone market in 2015 to number 5 in 2017. It’s clear that political and sociocultural factors have held the brand from expanding into North American markets, which presents a big opportunity for the future. Still, this PESTLE analysis has revealed that Xiaomi needs to keep its guard up and keep expanding. Political Factors in Xiaomi PESTEL Analysis There is a wide range of political factors … They design, manufacture, and sell many of their products in the country. PESTEL analysis provides great detail about operating challenges HP Inc. will face in prevalent macro environment other than competitive forces. Still, this PESTLE analysis has revealed that Xiaomi needs to keep its guard up and keep expanding. Things are however beginning to look up for Xiaomi. PESTLE Analysis of Xiaomi: Final Thoughts, PESTLE Analysis: Business Environmental Analysis, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. XiaoMi. So what are these political factors? Use our swot analysis example to gain an overall understanding of Xiaomi's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment. OPPO phones aim to deliver the best class designs and smart technology. Xiaomi PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Xiaomi may be able to leverage its tech capabilities to use 5G in their own devices, allowing them to stand a head above the crowd of other consumer electronics manufacturers. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The brand is selling Smart Phones in more than 20 countries in the world. There are a wave of new technologies which Xiaomi and other smartphone manufacturers could choose to pursue. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. China is one of the largest markets that exist in the current world, due to its sheer population. It’s clear that political and sociocultural factors have held the brand from expanding into North American markets, which presents a big opportunity for the future. However, the rise of cloud computing and mobile computing has imposed new demands on the PC industry. It offers people professionals insight into the external factors impacting their organisation. This detailed PESTEL analysis of India aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Since 2010 Burma’s/Myanmar’s economy started opening up and with that technology transfer began, although the mobile penetration is at 4% and internet at 2% but there is hope of that number increasing to a significant something. SWOT Analysis of Xiaomi: Final Thoughts. Xiaomi is forced to deal with pollution regulations in China, but that isn’t too much of an issue on its own. Xiaomi PESTEL analysis involves the analysis of potential impact of these external factors on the profitability and long-term growth prospects of the mobile internet company. Marketing mix strategy is being used to understand on thedesign marketing of Xiaomi. Such an economic tendency has direct implications on Xiaomi competitive advantage taking into account cost leadership business strategy pursued by the company. Budget-friendly consumer electronics products are clearly in demand, as demonstrated by Xiaomi’s impressive success that far. However, for the purpose of this report only those that are most relevant for Xiaomi’s continued growth will be highlighted. by adamkasi | Jun 15, 2016 | Countries. Xiaomi Pestle Analysis. the PESTLE (Political, Economic, Social, Technology, Legal and Environment (PESTLE) Analysis; and Porter’s Five Forces Analysis. HP is one of the largest PC brands in the world. For example, average cost of labour for factory workers in China has reached USD 3,60 an hour in 2017, an increase of 64% compared to 2011[4]. Since then the brand has seen a lot of national and international growth. India is the second largest country in the world by population. Its Mi and Redmi range of smartphones are famous. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. There is a popular concern that the investigation was politically motivated because “China and Taiwan have been historical foes since defeated Nationalists fled to the island after losing a civil war to China’s Communists in 1949”.[3]. The best Xiaomi Phone Canada is the prominent brand that provides utmost importance in providing high-end features in their smartphones including wider screens, fast processors, high-resolution front and rear cameras and all that you expect in an affordable handset. A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside. Moreover, the cost of labour and unemployment rate can be mentioned as examples for economic factors that have direct implications on businesses. Please consider supporting us by disabling your ad blocker. A PEST/PESTLE/PESTEL analysis of HP . It is said to be the 5th largest smartphone manufacturer as of … XiaoMi. Political environment in Canada . For consumer electronics manufacturers in general, there are quite a number of legal matters that cannot be avoided. Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Management. Costco Wholesale needs to consider these opportunities and threats to maintain its market position as the biggest membership warehouse club chain in the United States. Company OVERVIEW Xiaomi is quick to stay on the PC industry well adapted to Xiaomi... This report is shared in order to give you an idea of the! Smartphone industry mainly comes from rival brands and their products of high quality and far better in technology terms... 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