Research has associated excessive smartphone use with an increase in negative attitude as well as anxiety and depression. According to the Economic Intelligence Unit (2012), 83% of Americans who own a smartphone … There are number of different political factors that are currently affecting the airline industry like: Airline industry has adversely affected by increased security measures especially after 9/11 incidence. The unemployment rate in the US had been shallow in 2019. This article performs Samsung’s Internal and External Stakeholders analysis within the smartphone industry. Take a look at this Pestel analysis for a detailed picture. Order now. Apple is a technology company engaged in the design, manufacture and marketing of smartphones, tablets and personal computers. The tool I am going to use to analyse the business environment in Nigeria is PESTEL Analysis. The smartphone industry will suffer in Europe due to these figures and sales growth will be slowed significantly. Likewise, it also aims to identify the factors that are more … He graduated with a Hons. Analysis of European Smartphone Market.docx, Institute of Management Studies, Devi Ahilya University, Hazardous Waste Management Market report.docx, 2013, Innovation and Upgrading in GPNs.pdf, Institute of Management Studies, Devi Ahilya University • FINANCE 1234, Institute of Management Studies, Devi Ahilya University • COSTING AN 1, Devi Ahilya Vishwavidyalaya • MANAGEMENT CM1, Janki Devi Memorial College • MANA OPERATIONS. However, the number of smartphone users continues to grow around the world, and companies are investing more in researching people’s habits and preferences. Higher government and regulatory oversight of technology firms have made it evident. Competition is also a significant factor affecting the demand and sales of smartphones. The Huawei ban and the China-US trade wars are also a sign that governments and regulatory agencies, are going to play a more significant role in the area of international business. The main source of competitive advantage for market-leading brands like Apple, Huawei, Samsung, and LG. Sign in. Therefore, … Google has also primarily relied on technological innovation to differentiate its Pixel smartphone from the other leading brands in the market. According to counterpoint research, the launch of 5G devices and services as well as strengthening demand in emerging economies like India, Indonesia, and Russia could again drive faster growth in the smartphone industry in 2020. With time, competition among the leading players has grown a lot. Thus significantly impacting the ability of Byju's App to build … A large number of large-screen smartphones are now available in the market, which people use to visit social media sites as well as for gaming and other forms of entertainment like streaming videos. Strong economic conditions in key markets mean stronger demand and higher sales. Sociocultural factors are now a key consideration in the area of business. The condition of the global economy also has a direct impact on the sales of smartphones and revenue of brands like Huawei, Samsung, and Apple. 25%) and Austria(0. In this way, social factors are of core importance in the smartphone industry, and studying them helps businesses produce more appealing models and grow sales. Several more tech businesses like Facebook. PESTEL analysis provides great detail about operating challenges Myer Holdings Limited will face in prevalent macro environment other than competitive forces. It is not just Huawei but Big tech in the US is also facing similar troubles. They are also about to change the way we use computers. Improved user experience leads to higher sales and faster growth for a smartphone brand. Our Services. It makes the new iPhone highly attractive for gamers and professionals. contact: [email protected], [email protected], Moreover, smartphone makers are loading them with features so that they can seamlessly integrate into people’s lifestyles. For example, some of the main focus areas for Apple, a leading smartphone maker in the area of sustainability include 100% reliance on renewable energy sources as well as water conservation, recycling, and the use of environmentally safer raw material for the production of smartphones. However, demand could slow down or become static since economic performance in China is slowing. After the slowdown in 2019, when the demand for new handsets declined due to several factors, demand is again expected to grow in 2020. PESTEL ANALYSIS OF SMARTPHONE INDUSTRY There are several factors driving demand in the smartphone industry including changing consumer lifestyles, technological innovation and the proliferation of internet-based services that can be accessed easily through smart devices. Samsung, Huawei, and Apple remain the leading players in the smartphone industry. By 2018, the company had achieved 100% use of renewable energy in its facilities globally. Indian Smart Phone Market Overview and Size Key Drivers Challenges Trends PESTEL analysis Porter's Five forces analysis 4. It is not just Huawei but Big tech in the. The report investigates the computing capabilities of smartphones, and their ability to support several multimedia applications. People with smartphones can now receive video advertisements and messages via the internet. Not just Huawei but Apple and other technology firms were also affected by the higher tariffs which led to higher operational costs for businesses operating in China. On the basis of PESTLE analysis, Apple should be able to thrive in electronic device industry in the next five years in spite of the challenges because it demonstrates an impressive ability to adopt to a challenging environment. Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. This PESTLE analysis highlights key factors affecting the banking industry… China, India, and the United States remain the largest markets for smartphones with the highest number of users. A high focus on research and development is essential for smartphone makers so that they can strengthen their competitive advantage and retain their market share. Samsung has also kept increasing its investment in R&D over the past several years. Governments around the world have made stricter laws related to the environment, and businesses need to focus on sustainability to remain compliant with these laws. Other countries which have a positive GDP are experiencing very slow growth like Germany(0. Government agencies have also tightened the regulations related to the environment. It was also evident in the Huawei ban that governments are now highly aggressive in terms of their control of technology firms whether domestic or foreign. It is shown in tables 2,3 and 4 (Appendices) that there is strong economic growth … Technological factors play a central role in the growth of the smartphone industry. US is also facing similar troubles. External environment – Smartphone industry Smartphones are not only revolutionizing the mobile phone industry. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Table of Content 1. For the smartphone brands, it is necessary to comply with these laws to avoid incurring hefty fines inflicted by the government or regulatory agencies. SWOT L’analyse SWOT : méthode ou outil d’analyse stratégique de l’entreprise pouvant être utilisé dans le marketing pour une entreprise ou un produit. After the slowdown in 2019, when the demand for new handsets declined, due to several factors, demand is again expected to grow in 2020. There are several factors driving demand in the smartphone industry including changing consumer lifestyles, technological innovation, and the proliferation of internet-based services that can be accessed easily through smart devices. It is a good sign for the economy since it boosts consumer confidence. Smartphones are now a part of consumers’ lifestyles. After the slowdown in 2019, when the … Government control and oversight of technology firms, including smartphone brands, grew due to several factors. 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