Huawei has previously been accused of using its resources for the purpose of espionage. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. The company has grown its range of smartphones fast. The company has grown its smartphone business sharply in the recent years. Apart from that the company has also been accused of spying on behalf of the Chinese government using its handsets. Its rival Apple is known for its great marketing strategy and if Huawei can manage to improve its image through marketing, its position in western markets could be even stronger. Huawei has surpassed Apple to become the second leading smartphone player in the industry. Huawei Technologies Co Ltd – SWOT Strategic Analysis Review provides a comprehensive overview of the company’s history, business strategy, business structure and operations. contact: [email protected], [email protected], https://www.cnet.com/news/the-huawei-controversy-everything-you-need-to-know/, Major Advantages from 5G – Huawei leading the game, How To Market Your Small Business Successfully, What You Need To Know About Marketing for Your New Business. Amazon in 2020: A SWOT Analysis. Abhijeet has been blogging on educational topics and business research since 2016. Competition in the smartphone industry has kept growing stronger. Huawei’s business internationally is also being seriously threatened by political pressures and the trade war between US and China. The number of smartphone shipments by Huawei have grown fast which has also led to fast growth in revenue for the technology brand. Huawei Technologies Co., Ltd is a Chinese multinational technology company headquartered in Shenzhen. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. Samsung has managed to build a strong image in the global market. 2019 marks the beginning of the 5G era. The report contains a detailed SWOT analysis, information on key company employees, key … The technology industry is the fastest growing industry worldwide and now a very large part of the international population uses internet and internet based services. It is also a highly innovative brand that invests a every large sum each year in research and innovation. Environmental factors have also gained an important role in the international market and the technology industry. While their devices might not compete with names such as Samsung and Apple in terms of quality, they appear extremely well-made when compared to other budget-friendly smartphone brands. Analysis SWOT Of HUAWEI. Founded 1994 Headquarters Seattle, Washington, United … Apart from investing in R&D, the brand also needs to focus on having a stronger marketing strategy to revive its image and grow brand awareness. Economic factors are also having a major and direct impact in the bottom line of the technology businesses. Ford’s Strengths – Internal Strategic Factors. A continuously intensifying trade war between America and China have led to higher pressure on China based firms trying to do business in USA and other Western nations. The world has seen a major recession some years ago. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. Xiaomi is a company from Beijing in China which manufactures Smartphones. Moreover, it is ahead of most of its competitors in the area of 5G and it actively researching AI to bring new products and services for its customers. The company is also a 5G leader and is working in partnership with several firms globally for large scale 5G deployment. 5G will also mark the next era of connectivity … Introduction Huawei Description: Huawei Technologies Co., Ltd. is an employee-owned private technology company headquartered in Shenzhen, Guangdong, China, producing and selling telecom equipment. A high number of product recalls can lead to loss of credibility and brand image. In the IT and smartphone industry especially the level of government oversight is being seen as a major hindrance to international growth and expansion. More and more people are buying smartphones to access online services like social media and email as well various forms of entertainment like games and movies. Its size of R&D investment has kept growing every year. 1. Along with smartphones, the brand has also brought a large range of other products and services which are targeted at individual users and other enterprises. They need to focus on its customer-focused international supply chain.. Inorganic Growth: DHL, being a big name in the industry to acquire several local players to expand its reach in its target markets. Alongwith Huawei other Chinese brands are also facing higher pressure because of the growing strain in American and Chinese trade relationships. Huawei is a Chinese brand based in Shenzhen, China. It is why businesses are increasingly making sociocultural factors an integral part of their business and marketing strategies. Political and regulatory pressures are increasingly posing a serious threat to the global technology players. There are two groups of buyers of Sony Corporation; one who purchase goods from retailers, second are individual customers. This is due to cheap labour and due to the technology built over time. The company had discovered the problem in early 2019. Sociocultural factors have also gained importance in the twenty first century and apart from consumers’ tastes, regional demand is also affected by social trends and local culture. While on the one hand, Huawei has seen a  lot of growth in the recent years, on the other, it is also facing a lot of controversies and problems at an international scale which have been caused due to the allegations of espionage against it. Present your analysis in the form of a SWOT table. SWOT analysis module aid the company in identification of internal strategic apspecs like strength and weaknesses while external factors like opportunities and threat.Huawei being one of the largest in multinationals in the world has strengths that enable it attain … Growing trade tensions between US and China are also adding to Huawei’s worries. It is based in Shenzhen, China. It is mainly because of the string relationships between the technology firm and the Chinese government. Its smartphones have gained popularity rapidly because of its camera technology. SWOT analysis of Xiaomi. The company invest a large sum each year in research and development. … Instead of using a consistent branding and marketing strategy, the brand has relied mainly on its product quality and pricing strategy to gain market share and grow its customer base. The first group like Argos or Curry has built long term relationship with the global brands like Kodak, Sony, Nikon etc. Volkswagen made around 662,000 recalls in 2019 July. Amounts are in Millions. Previous Post Nike SWOT 2020 | SWOT Analysis of Nike. Huawei Technologies Co Ltd – Company Profile & SWOT Analysis, is a source of comprehensive company data and information. 5G Technology Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players- Qualcomm, Intel, Ericsson, Samsung, NEC, Mediatek, Cisco, Cavium, Qorvo, Huawei etc. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. 1. Strengths: Brand equity:- Brand equity is an important strength for any leading brand. Year US Revenues (Millions) 2019 $ 74,843 2018 $ 63,269 2017 $ 52,449 2016 $ 42,781 2015 $ 34,810 2014 $ 29,482 In 2019, Alphabet ( Google) generated around $74.8 billion from the United States market compared to $63.3 … Read more SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Huawei is facing in its current business environment. SWOT analysis is a vital strategic planning tool that can be used by Huawei managers to do a situational analysis of the organization. Technological innovation is helping Huawei find faster growth in the international markets. It is among the top three smartphone brands and number two overall in the international smartphone market. Apart from 5G, it is also investing heavily in AI to find faster growth. Being an international company, the business of Huawei is also affected by so many factors in the international environment which can be political, economic or technological in nature. Blagden, N. As the UK’s fastest-growing home broadband provider, we’re committed to offering the best possible customer experience 2019 One of the leading strengths of Huawei is its large product portfolio. Since, it lost the support of AT&T in US, it has continued to lose support from other key US partners as well. Primary Strengths of Samsung: Brand Image: Brand image is a significant strength for the players in the smartphones and consumer electronics in d ustry. 3.3 HUAWEI SWOT analysis 3.3.1 Strengths Core competitiveness is the key of a company can continue fast and good development, want to strong competitors such as forest in the telecommunications industry foothold, not their own core competitiveness is not work certainly. 17 min read. Umar Farooq January 11, 2019. … With growth in number of smartphone shipments, the brand has also experienced sharp growth in revenue as well as market share. OPPORTUNITIES in the SWOT ANALYSIS OF DHL : Emerging Markets: DHL has set its foot in almost all the emerging markets but it needs to expand to utilise the potential in such markets. 10 #226278 ©2010 IDC FIGURE 5 Huawei and Going Green: A SWOT Analysis Source: IDC, 2010 FUTURE OUTLOOK The outlook for Huawei, based on this SWOT and previous IDC analysis, is that of an organization that is poised to maintain positive momentum. Globally, the brand mainly uses online channels for sales. Not just US, but in other parts of the world too including Britain, Canada and Japan which are leading technology markets, Huawei is facing intense political pressure. It has been researching 5G for more than  decade and has managed to make significant advances in this area. However, for any leading technology brand, a strong marketing strategy is just as important as its core business strategy. However, it has brought a large range of good quality products that are priced competitively and targeted at middle class consumers mainly. This is also a reason behind the fast growth of the brand. The technology industry is marked by intense competition and each major rival of Huawei invests aggressively in research and innovation to gain market share including Apple and Samsung. It is a leading player in China and the Chinese economy has seen a lot of healthy growth during this decade. Internet users around the world already know of the benefits that 4G offered over 3G and how download and upload speeds have changed as users switched to the 4G network. 5G Technology Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players- Qualcomm, Intel, Ericsson, Samsung, NEC, Mediatek, Cisco, Cavium, Qorvo, Huawei etc. Its leading position in 5G and the smartphone industry is bound to benefit the brand in the coming years. Apart from ‘Huawei’ smartphones, it also sells ‘Honor’ smartphones. While the rivalry between US and China and the close relationships of Huawei and Chinese government can be blamed to an extent for this, Huawei’s image is still considerably weakened. Huawei Technologies Co., Ltd. - Strategic SWOT Analysis Review Report / Search Code: WGR24135 Publish Date: 1 August, 2017 Price 1-user PDF : $ 125.0 Site PDF : $ 250.0 Enterprise PDF : $ 375.0 The arrest of Huawei’s CFO in Canada also showed that political  factors must not be overlooked in the context of international business. contact: [email protected], [email protected], https://www.theguardian.com/commentisfree/2019/jan/29/the-guardian-view-on-the-us-case-against-huawei-the-conflict-sharpens, https://www.huawei.com/en/about-huawei/sustainability/environment-protect, An Analysis of Martin Luther King Jr’s Beyond Vietnam, How To Market Your Small Business Successfully, What You Need To Know About Marketing for Your New Business. Read a detailed SWOT analysis of Honda Motors analysing its key … While Huawei’s position as a technology firm is strong, its marketing strategy relative to its competitors has remained weaker. Huawei is a technology brand and places heavy focus on research and innovation. There is no ‘one fits all formula’ to win in the international market. Its camera phones have been highly popular in several corners of the world. However, t… Apart from user, privacy, data security there are other areas like labor and product quality as well as environment too where compliance is essential. Thus, they have the high bargaining power as they offer their customers good value by checking the prices of competitors and offer exclusive deals. Huawei has strengthened its position considerably in the international markets in a limited time. Company goal All over the world, the need for compliance has grown and businesses are especially focusing on this area in order to avoid hefty fines. Focus on Innovation: Huawei has kept its focus on innovation from its early days. What are Threats in SWOT Analysis . The demand for technological products has steadily grown in the recent years and while internet has brought higher accessibility, smartphones have become an integral part of people’s lifestyle all over the world. Apart from that the company is also investing in solar energy and partnering with its suppliers and other business partners to reduce its carbon footprint to make its products and processes more environment friendly. Huawei also brings products for the higher end market. SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. In 2018, its smartphone shipments totalled 223 million units. Its entire business is divided into three segments that include consumer, carrier and enterprise businesses. It is also a reason that the demand for local products is generally higher in most regions of the world. It was founded in 1987. 2. Competitive pricing of Huawei is also a leading strength of the brand and an important reason that it has been able to achieve growth and popularity faster. It can significantly limit the growth prospects of Huawei’s international business. Apple (AAPL) is a multinational world’s leading consumer electronics brand. Global LTE and 5G broadcast market is set to witness a healthy CAGR of 11.85% in the forecast period of 2019- 2026. Their revenue generation dropped over $1.8 Billion in 2018, when they decreased their advertising cost. Founded in 1988 in Shenzhen, China. However, there is also intense competition and several other forms of challenges in the internet and smartphone industry. Read more about Huawei and its international success and competitive position globally in this swot analysis. Read more about Vodafone in this SWOT analysis highlighting the strengths, weaknesses, opportunities and threats before Vodafone. Apart from espionage related controversies there are several more that have tainted the image of Huawei in the western nations and particularly US. On the one hand, while the US government is bent on not letting it grow its presence in the US market, on the other its name has kept resurfacing in case related to espionage by Chinese government agencies leading to loss of goodwill in the United States of America. Again towards the end of July, the company announced recall of around 27,800 cars and SUVs. 5G and AI both are profitable areas full of opportunities and investing in these might bring Huawei into a leadership position in the global technology industry. 2 wireless infrastructure company in the world and aims to become one of the top five smartphone vendors by 2015. Huawei too should focus upon its marketing strategy to create higher brand awareness and for a stringer image in the global market. The brand has surpassed Apple to become the number 2 in the smartphone industry. Huawei is based in China and it has felt the impact of worsening relationships between America and China. Huawei SWOT analysis lists down the strengths, weaknesses, opportunities and threats to any organisation, but does not tell management what can be done by these. To do a SWOT analysis on the company. Not just the world economy, but the health of the regional economies also has a direct impact on the bottomline of international businesses. SWOT analysis is an analysis used to build an organization's business strategy so the organization will have a competitive advantage (GÜREL & TAT, 2017; Sammut-Bonnici & Galea, 2017). Investors always prefer Apple for its high return on investment and fast growth. Apart from trade relationships between countries increased government control and oversight of international businesses is also affecting their productivity and profitability. Gupta. A management consultant and entrepreneur. It also aims to examine the opportunities the company should explore and the likely threats it should keep an eye on. Threats are macro environment factors and developments that can derail business model of Huawei Geo. While it has faced investigations over several issues in US, Canada as well as Britain, it is nowhere even close to stand on a firm footing in US.
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