Free SWOT analysis template for PowerPoint and Google Slides. The SWOT analysis of Google mentioned in this article has highlighted the main strengths of the brand that comes up from its brand value, high search engine, huge data collection, biggest traffic generator, advertisement focused, various internet services, free updates on software, brand awareness, high revenue, and its adaptability. The weakness is in the form of the users worrying more about data harvesting, risk in advertisement revenue, privacy policies, and its secret algorithm. As of October 2, 2015, Sundar Pichai is the CEO of Google. Expand Services to Emerging Markets: Emerging economies offer growth opportunities. This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate the online advertising industry. The search engine keeps on growing every year and keeps on improving its technology. Without user anonymity online, Google can lose customers. The company is grabbing new opportunities by opening up industries like voice search and consolidating in industries like the cloud. Initially introduced only as a search engine, Google has effectively dominated this segment due to the speed and efficiency of operations according to the mission of the company “to organize world’s information and make it universally accessible and useful”.As it is illustrated in figurebelow, Google has the market share of more than … Most streaming services like, : With its storage and cloud solutions, cloud computing can play a vital role in Google’s enterprise. In July 2020, Google expanded its cloud services to offer the world’s first commercial high-speed internet. Before we begin in-depth on the SWOT analysis of Google, let us understand a bit of the background of the company Google. Since then, the company evolved exponentially and became a tech giant in the mainstream media. Let us discuss on the SWOT analysis of Google. Google sees a threat from its various competitors like Amazon and Facebook and its decline in the market share. Breach of Privacy: In Europe, Google was fined $56 million by France’s top court for breaching E.U.’s online privacy rules. It has a „market cap‟ of $185.61 billion according to „Yahoo Finance‟, Dec 5, … 1. In line to this, the company collaborated with. The Swot Analysis application offers a simple design to the famous SWOT technique for decision taking. The speed and simplicity of its search engine is quite reliable and user friendly. It is one of the Big Four companies together with Amazon, Apple, and Microsoft. 2. SWOT, or Strengths, Weaknesses, Opportunities and Threats, can help you get a clear and comprehensive picture of the current operating scenario, aiding you in leveraging your strong points and minimizing vulnerabilities. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. and aim to build a non-Ad Business Model. It also mentions about the various opportunities that it has and the potential threat of the brand. About Google : Established in 1996 in America, Google Inc. is a leading multinational technology firm providing internet related products and services including online advertisement support, web search, software, hardware and cloud computing. Build & Execute a Winning Strategy with the SWOT Platform. In this effort, google has introduced paid services such as, The primary threat that Google faces is from its competitors. Tell us what you think? Here is the SWOT analysis of Gmail. The SWOT analysis: a great tool for planning purposes. In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. Alan Sarsby. Google SWOT Analysis. Google SWOT Analysis (B) STRENGTHS 1. Google Inc. is a tech company that operates globally offering services such as search, advertising, enterprise, operating systems, as well as other hardware products. Concluding Google SWOT Analysis . Economic Uncertainty due to Pandemic: Recent events have devastated the operations and earnings of many companies, including Google. As most big corporations do, Google (Alphabet) has strengths, weaknesses, opportunities, and threats — all of which you’ll discover in this SWOT analysis of Google. To decide, let's do a basic SWOT (strengths, weakness, opportunities, and threats) analysis of Google's business. They were students of Stanford University in California and pursuing their Ph.D. It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Google is facing in its current business environment. A SWOT analysis involves a simple evaluation process that will allow you to look into and identify your internal strengths and weaknesses and determine potential opportunities and threats. Google holds the largest market share in the search engine market. Google SWOT Analysis. It has a „market cap‟ of $185.61 billion according to „Yahoo Finance‟, Dec 5, … Corporations, customers, consumers and just about anyone can now easily access business information anytime and anywhere. A collaborative effort is needed to conduct a SWOT analysis easily, make sure to work hand-in-hand with your colleagues. How to use the SWOT Analysis template Click File > Download to save a copy to your local machine or click File > Make a Copy to create a copy of the document in your Google Drive (Please never edit this template). Despite all of its concerns, the brand is still one of the largest IT entities in the world and it will not be removed from this position any time soon. This SWOT analysis show… Also, the company has one of the worlds most valuable brands. Their new features and increasing popularity can take the spotlight away from Google. We respect your privacy. The two competitors are slowly catching up with Google. 2 Reviews. GOOGLE. Google SWOT Analysis In A Nutshell. Google was set up by Larry Page and Sergey Brinin 1998. SWOT is an analysis useful in many types of situations to assess your position within the market against your competitors. The various industries served by the company are the following. This guide helps you with: The SWOT analysis of Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine. 1. Almost 87.35% of the search in the web is conducted in Google in the year 2020(2). Google organized all the information on earth and provided it to the user. Honestly, smart speakers (mostly offered by Google, Amazon, and Apple) have pros and cons. Google, a popular technology company specializes in various internet associated services and products like search engines, online advertising technologies, software, hardware, and cloud computing. Alphabet (Google) SWOT analysis. Google SWOT Analysis. Hope to answer your question. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. It has established a brand name for itself and is considered to be the number one search engine on the web. Image source: Getty Images. SWOT analysis is a vital strategic planning tool that can be used by Google managers to do a situational analysis of the firm . Google SWOT Analysis In A Nutshell. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Economic uncertainty threatens Google’s Revenue and profits. As a weakness, its revenues primarily come from advertising. The SWOT analysis of Google differentiates all the main strengths, weakness, opportunities, and threats that give assistance to the company to scale up more. Strengths. Samsung SWOT Analysis 2020 | SWOT Analysis of Samsung, Whole Foods SWOT Analysis 2019 | SWOT analysis of Whole Foods. Introduction to Google For Google SWOT analysis, it is essential to know its basic facts, including the timeline and milestone development.Google, LLC, the American multinational technology company, is one of the top search engines and online advertising companies. 3. Company: Google (a subsidiary of Alphabet Inc.) CEO: Sundar Pichai Year founded: 1998 Headquarter: Mountain View, USA Number of Employees (FY2019): 118,899 Public or Private: Public Ticker Symbol: GOOGL(Class A) and GOOG(Class C) Market Cap (Sept 2020): $1.032 Trillion Annual Revenue (FY2019): $161.86 Billion Profit |Net income (FY2019): $34.34 Billion, Products & Services: Android Auto | Android messages | Android OS | Calendar | Cardboard | Chrome | Chrome Web Store | Chromebook | Chromecast | Forms | GBoard | Gmail | Finance | Earth | Google Cast | Google Classroom | Google Cloud | Google Pay | Google Play Google Store | Google Street View | Google Wifi | Google for Education | Google + | Hangouts Waze | Wear OS by Google | Youtube Competitors: Microsoft‘s Bing| AOL | Baidu | Verizon | Yahoo | Ali Baba Group | Ask | Yandex | Apple (application & mobile) | Amazon (product queries) | eBay | WebMD ( health queries) | Facebook | Twitter | Linkedin (job queries) | Disney | Netflix (video services). Weaknesses. . Concluding Google SWOT Analysis . Google is one of the leading technology brands with strong brand recognition and a large range of innovative products and online services. Google was founded in 1998 by Larry Page and Serge Brin in California, USA. Google is already making moves to exploit the demand for remote work solutions and recently added video-calling features and other collaboration tools in Gmail to attract companies seeking to empower their employees to work from home or remotely. SWOT analysis of Google. Go to Google Play Now » SWOT Analysis. Google can lose a majority of the 2 million YouTube subscribers due to the price hike. Google‘s strength is its strong consumer brand. SWOT Analysis. Google carries a diversified product portfolio that caters to Web Browsing, Video content, Online Advertisement, mobile operating system, browser usage, and many other verticals. It has established a brand name for itself and is considered to be the number one search engine on the web. 1.2. It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Google is facing in its current business environment. Lulu.com, 2016 - Business education - 86 pages. If Google addresses its weaknesses and threats. The SWOT analysis of Google mentioned in this article has highlighted the main strengths of the brand that comes up from its brand value, high search engine, huge data collection, biggest traffic generator, advertisement focused, various internet services, free updates on software, brand awareness, high revenue, and its adaptability. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. With our tool, you can visualize your weaknesses, strengths, opportunities and threats in a easy and intuitive way. Join our newsletter today to get updates on the latest posts! Apply SWOT Analysis on December 7, 2009 at 10:15 pm An attempt to identify the SWOT factors with Google is very helpful and timely especially given the fact that Google … A SWOT analysis is only one side of the picture though; to fully understand all the factors and influences Google grapples with, check out our PESTLE Analysis of Google (Alphabet). Advertisement space is highly cyclical, competitive, and rely heavily on macroeconomic conditions. The SWOT analysis of Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine. Gmail is feature rich e-mail and one can store up to 15 GB of data free os charges. It also examines the opportunities and the threats facing the company. To make sure that Google meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Google. Now, people can access the latest news via social media platforms. Google's products are its major strength which has created a huge user base. All rights reserved | [email protected] | Logo designed by Looka. How to Make a SWOT Analysis. Poor Pricing Strategy: On June 30, 2020, Google raised the subscription price of its YouTube TV service from $49.99 to $64.99 per month. The company is grabbing new opportunities by opening up industries like voice search and consolidating in industries like the cloud. It has completely transformed the global economy. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. The primary threat that Google meets the long-term competitive advantage it must address the concerns... Of where Google stands your colleagues and user friendly undertaking a SWOT:... 2018 and net income reaching $ 30bn holds the largest market share in the SWOT Platform evils suppression! 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